Odoo 20 · Marketing
Odoo 20 Marketing: what changes for your upgrade
Email Marketing, Social Marketing and Marketing Automation add templates, triggers and AI-assisted campaigns in Odoo 20.
30
new features in Odoo 20
4
apps covered
2
upgrade checks below
Upgrade impact
What to check when you upgrade
Mailing templates
New templates, blocks and a template library arrive. Custom mailing templates should be re-tested for rendering, links and tracking.
Automation workflows
Marketing Automation adds event-based triggers, webhooks and a workflow builder. Existing campaigns should be reviewed so they don’t double-send after the upgrade.
What's new, app by app
Highlights from TechUltra's Odoo 20 feature guide. For screenshots and how each feature works, see the full Marketing guide on techultrasolutions.com.
Email Marketing
14 new- · Click tracking
- · Conditional content
- · Contact management
- · Dynamic mailing lists
- · Employee/supplier mailings
- · Favorite blocks
Social Marketing
7 new- · Add mentions in social media posts
- · AI assistant
- · Facebook and Instagram stories
- · Image display order
- · Personal LinkedIn account
- · Platform-specific post scheduling
Marketing Automation
6 new- · AI-assisted campaign creation
- · Event-based triggers
- · Mailing template library
- · New triggers and actions
- · Webhook integration
- · Workflow builder
Marketing Card
3 new- · Default target URLs
- · Event app integration
- · Language support
What changes in Odoo 20 Marketing?
+
Visual campaigns and mailings that adapt to every reader. TechUltra counted 30 new features across 4 apps, each confirmed in the Odoo 20 source code or on a live Odoo 20 database.
Will my Marketing customisations survive the upgrade to Odoo 20?
+
Custom modules must be ported to Odoo 20 and re-tested. New templates, blocks and a template library arrive. Custom mailing templates should be re-tested for rendering, links and tracking.
How do I upgrade to Odoo 20?
+
TechUltra Upgrades runs every version hop from Odoo 16–19 to 20, ports custom modules and reconciles your data, with a free assessment first and 30 days of hypercare after go-live.
Plan your Odoo 20 upgrade with Marketing in mind
Run a read-only scan of your database. You get a module-by-module risk report, a timeline, a downtime estimate and a quote based on your complexity. No obligation.